"Change requires time and lots of mental processing power. Busy, distracted people lack those things. The easiest way to enable those people to act is to do things for them. That’s what services are for.
It’s no accident that the explosion of service industries coincides with an increase in working hours and time-consuming demands of post-modern life."
https://www.enablingchange.com.au/blog/strategy-2/how-to-change-a-system/