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Recommended Read: Bar Martha, Tokyo, where the customer isn’t always right | Japan holidays | The Guardian

“I have never run a bar that has considered what the customer wants,”
says Fukuyama tells us one evening at his bar. “People often say that
the customer is always right, but I’m not confident that’s true. I don’t
do something just because it will attract customers. [Bar Martha] is
about what I like doing and the kind of place I want to run.” 

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