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Recommended Read: Teaching McLuhan: Understanding Understanding Media | enculturation

Nice article trying to summarize the book Understanding Media from Marshall McLuhan


“wheel extends our feet, the phone extends our voice, television extends our eyes and ears, the computer extends our brain, and electronic media, in general, extend our central nervous system.”

“McLuhan is more interested in exploring the implications of our technological extensions than in classifying them as inherently “good” or “bad.””

“Concern with effect rather than meaning is a basic change of our electric time, for effect involves the total situation, and not a singe level of information movement.”

“low literacy culture cannot accept hot media like movies or radio as entertainment” (the book was published 1964, replace radio with internet for today’s context)

“one antidote to the numbing effect of a particular medium is to use another medium that has a counter-effect … So turn off the TV (or the computer or the cell phone) after some time and read a book or take a walk in the woods.”

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